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Private car owners in Shanghai face fines of up to 2,000 yuan (US$270) if they carry advertising on their vehicles, according to the local industrial and commercial authority.
With rising gas prices and the high cost of maintenance, more owners of private cars are earning up to 9,000 yuan a year by allowing companies to display adverts on their vehicles.
However, authorities reminded drivers it's illegal to carry advertising on private cars. Recently a local car sales company searched for 20 owners of Dongfeng Peugeots to volunteer to carry advertising. If the drivers travel an average of 1,800 kilometers per month, they are paid about 9,000 yuan every year. "Within several days we received more than 50 applicants and we finally decided on 20 people," said a car company official surnamed Zhu. "As the approval procedure is still under way, the ads have not been posted yet."
"Even if advertising companies apply to the industrial and commercial departments to put ads on private cars, their application would not be approved," said Zhang Hongbing,
vice director of the Advertising Supervision and Administration Department under
the Shanghai Industrial and Commercial Administrative Bureau